Doh Magic® is a trademark product of Play Magic®, a 100% family owned Australian company that was born out of the joy of making, creating and spending quality time together with children. We value children and believe that each child is entitled to feel safe, loved and uniquely special.
"Doh Magic came about because my daughter loved to play and make dough. After having more dough than we could play with – I soon learnt it wasn’t about the dough – it was the hands on involvement - the mixing and making, and the feelings of achievement that came with it. I needed something that was convenient, easier and fun for the both of us – and so Doh Magic was borne.
Along came my second daughter who had a sensitivity to Gluten. Not satisfied with the available internet gluten free dough recipes, I successfully developed and expanded our range.
What separates Doh Magic from any other - is safety, and added value.
Doh Magic uses only food ingredients and natural preservatives. When developing Doh Magic I called on my educational and professional background as a Quality & Food Safety Manager for a National Food ingredient company, and most importantly as a Mum.
The added value is immeasurable and can be seen and felt in the delight of the children as they play with Doh Magic. The joy created by the simple tasks of adding water, the exciting `magic’ colour change, the fun of mixing, and the thrill of feeling like they made it all themselves. Building blocks for developing self esteem and resilience.
This is the true magic behind Doh Magic, and is the reason why Aussie parents and kids love it."
Warm Regards, Helen Gould